Activity Feed
Today — February 20, 2026
McDonald's raised Big Mac® by +6.2%
68 kr → 73 kr at Drottninggatan, Stockholm. Now exceeds your MAX Original (72 kr) by 1 kr.
McDonald's dropped Dubbel QP Cheese by -4.5%
92 kr → 88 kr at Hamngatan, Stockholm. Still 3 kr below your MAX Dubbel (91 kr).
McChicken price spike: +10.3% in Göteborg
31 kr → 34 kr at Kungsgatan, Göteborg. Your Chicken MAX (38 kr) is still 10.5% more expensive. Gap narrowing.
New product detected: El Maco McShaker Fries
McDonald's added El Maco McShaker Fries at 42 kr in Snacks, Sides & Dips category. No direct MAX equivalent found.
Yesterday — February 19, 2026
McDonald's dropped Dubbel Hot Honey BBQ by -3.1%
103 kr → 99 kr at Odengatan, Stockholm. No direct MAX equivalent mapped.
Store anomaly: Arlanda Sky City pricing 12% above chain average
McDonald's Arlanda has 8 products priced >10% above national average. Likely airport premium pricing.
Your alert triggered: McChicken now closer to Chicken MAX
Price gap between McChicken (34 kr) and Chicken MAX (38 kr) has narrowed to 10.5%. Your threshold: 10%.
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AI Insights
McDonald's Arlanda charges +42 kr for meal upgrade vs +21 kr at city locations. Airport markup on upgrades is 2x higher than base price difference. Consider similar tiering for your airport locations.
McChicken's 10.3% price increase in Göteborg has narrowed the gap with Chicken MAX to just 9.4%. At current trajectory, prices could reach parity within 2 months.
3 new products detected on McDonald's menu this week: El Maco McShaker Fries, Chicken Sriracha Bowl, Sallad Chicken Sriracha Bowl.